Dear Crayola…

Please stop making gimmicky felts that my children lose interest in almost immediately. It’s wasteful and makes me sad. Stick to what you are good at and cardboard containers only please. Thanks.

These include the felts that are ‘invisible’ except when you draw on special paper, the felts that you ‘twist’ up to color with instead of putting a cap on, the felts that you press to another felt inside that makes it a different color, the felts that change color basically any felt that isn’t a classic adoption of your tried and true washable, non-toxic formula is just a gimmick and a cash grab.

Dear Consumer…

Please do not fall for the ploys of these money hungry corporations. Be strong. Do not succumb to novelty. Buy your kid a really fancy notebook instead.

My kids have been trained to the best of my ability to draw continuously in a spiral bound notebook. Each day they flip the page to tackle a new creation. Some days they draw several pictures. They love their ‘art books’ it is a place for them to reflect on themselves. Something to show off to their friends, teachers and relatives. And when they fill it up with beautiful drawings we go out and buy a new one.

Do you know how hard it is to find a spiral bound notebook with blank paper that doesn’t cost $20? It’s a bit of a challenge.

Imagine if instead of the stupid felt fads Crayola came up with every year instead they only distributed boxes (of various assortments and sizes) of their classic felt pens? And accompanying those felt pens was not some neon magic paper that only worked with this special pack of pens but instead you found beautifully spiral bound notebooks filled with blank sheets of paper. Or better yet the ‘creative’ colouring books where there is a tree on the page and the child is encouraged to draw the animal that lives in it.

Imagine they did all this and then green washed it by saying it was all printed on recycled paper with vegetable based inks and did a big marketing campaign where they pledged to reduce the plastic in their packaging and encouraged their consumers to do the same.